Making a good product is only half the battle. It also has to be marketed. The best thing in the world can languish on the shelf if nobody knows it exists. Worse yet, sometimes the marketing does the product dirty; it misrepresents the product, or obscures it entirely with a stupid stunt. On this episode of First Gen Gamers, Ash and Jed take a look at when video game companies blow it with the marketing. Lies, PR disasters, poor timing, or overly ambitious campaigns that bring the wrong kind of attention to the product.

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