How can video, audio and photography make experts easier to find?

In the first episode of Worth Finding, Jordan Greenaway talks to Isaac Raymond, Head of Multimedia at Findwell and Profile, about how multimedia fits into a modern expert visibility strategy.

They discuss how one conversation can become video, short clips, articles and newsletters, why specific topics matter more than broad thought leadership, how to make expert video feel professional without becoming influencer content, and how multimedia can support visibility across search and AI.

Find out more about Findwell: https://tryfindwell.com/

Watch on YouTube: https://www.youtube.com/watch?v=2FIMalwtabw