The Malaysian Employers Federation has suggested that 3D jobs would need to be rebranded to make them more acceptable for locals. Would this actually work though? We discuss the effectiveness of the proposed rebranding and also the factors that make 3D jobs unappealing. Next, we expand the conversation to cover the importance of job titles and how they affect the way a job a perceived.

Image source: Rodolfo Quirós, Pexels

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