Would This Really Be Such a Stupid Gamble?

“Now why did I do that?” For some of us, the more painful that question becomes, the easier the answer. It'll be right there in that empty bottle, greeting you on the table in the morning. For those of you whose conduct has more complex influences, however, apparently there's a handy publication out there called The Journal of Behavioral Decision Making. And you thought horse pedigrees were a niche interest.