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What happens to your digital soul when you are gone? For decades, estate planning was about physical property like houses, jewelry, and bank accounts. Today, a new frontier is emerging that sounds like science fiction: digital immortality. As we leave behind massive trails of data, photos, and voice recordings, artificial intelligence is now capable of weaving those threads into interactive avatars and griefbots that can simulate our personalities long after we have passed away.

This episode explores the complex and often unsettling intersection of death, technology, and the law. We examine how leading legal experts and tech organizations are grappling with the rise of the digital afterlife industry. While the idea of speaking to a lost loved one might offer comfort to some, it raises profound ethical questions. Who owns your likeness once you are gone? Can a person truly consent to being turned into an AI bot before they die? We look at the potential for psychological dependency on these digital ghosts and the uncomfortable reality of companies commercializing the mourning process.

Beyond the ethics, we break down the shifting legal landscape. From the EU AI Act to emerging state laws in the U.S., regulators are racing to keep up with these innovations. We discuss how businesses are restructuring as Public Benefit Corporations to handle this sensitive data and how digital will legislation is being modernized to protect your online legacy. Protecting your digital footprint is no longer optional; it is a vital component of modern financial and legal preparation. Your data is your legacy, and it is time to decide who controls it.