Would you still drink if it didn’t come with the image? The vibe? The “cool factor”?

In this episode, Mike Hardenbrook breaks down how alcohol’s popularity has more to do with marketing than biology — and why many of us are drinking for identity, not enjoyment.

You’ll learn:

• How alcohol became the default symbol of adulthood, rebellion, and connection
• Why your brain doesn’t care how “cool” your drink looks — it just reacts to the ethanol
• How drinking identities (like “wine girl” or “whiskey guy”) shape our behavior
• Ways to replace drinking rituals with habits that actually support your nervous system
• How ingredients like L-Theanine and Vitamin B Complex (found in Daily Restore) can support mood, focus, and confidence — especially when you’re skipping the booze

🎧 Tap play to question the image, challenge the habit, and rediscover who you are without the glass in your hand.