In this episode, Mike Hardenbrook unpacks one of the most uncomfortable questions about alcohol — do we drink because we want to, or because everyone else does?

You’ll learn:

•   Why social conformity and dopamine make group drinking feel so rewarding
•   How alcohol becomes a stand-in for confidence, connection, and belonging
•   Why ingredients like Ashwagandha and L-Tyrosine (found in Cloud9’s Daily Restore) can help reduce stress and boost motivation — without needing a buzz
•   How to rebuild your social life, identity, and energy on your own terms

🎧 Tap play to explore the psychology of drinking — and what happens when you take peer pressure out of the picture.