Pricing cannabis seems like a no-brainer until you dig your boots into the ground and realize that it’s really not. Being in a new industry, buyers and sellers tend to rely a lot on guesswork instead of an established flower pricing system, which does not exist at all for both wholesale and retail. Aware that this is a moving target at present, Tony Frischknecht nevertheless believes that there is a way that buyers and sellers can agree on standard flower prices. For this, he proposes to use simple grading systems based on three flower qualities: density, smell, and potency. Listen in and learn how you can apply this principle in your own business.

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