The WOW Factor Marketing MastermindOn this episode of the Move Swiftly Podcast, we’re joined by John Dwyer, a marketing powerhouse whose unconventional strategies have helped global giants like Disney, KFC, 7-Eleven, and even Rupert Murdoch’s media empire achieve remarkable success.John is best known for pioneering "WOW Factor" marketing — a bold, incentive-driven approach that cuts through the noise and grabs attention. His legendary campaign featuring Jerry Seinfeld for an Australian bank shattered industry norms by offering free vacations with home loans, setting a new benchmark in direct response marketing.From high-converting customer acquisition tactics to done-for-you loyalty programs, John’s marketing playbook is packed with real-world results. He doesn’t just talk theory — he delivers actionable insights that make a tangible difference for businesses looking to rise above the competition.In this episode, John breaks down what it takes to stand out in today’s crowded marketplace and shares powerful lessons from his TV show "Dreams Can Come True", where he teamed up with icons like Michael Jordan, Meat Loaf, and Paul Hogan to change lives.Get ready to take notes — this is marketing wisdom you don’t want to miss.