Online Marketing Tactics That Can Work For SaaS In 2025

With Special Guest Lars Lofgren

@LarsLofgren

https://larslofgren.com/

Discover the most effective online marketing tactics for SaaS in 2025. Learn how to boost your growth and stay ahead of the competition.

This insightful show explores the most effective online marketing tactics tailored specifically for Software as a Service (SaaS) businesses in 2025. Discover innovative strategies that leverage emerging technologies and consumer trends to enhance your marketing efforts. From personalized content to AI-driven analytics, we cover it all. Don’t miss out on the tactics that can elevate your SaaS business.

#1— Lars, can you give some more information about the beginning of your career working with SaaS companies like Kissmetris, Dropbox, and Evernote?

#2— In your recent interviews, you talked about how Google has recently totally decimated a lot of SEO strategies and how Reddit and similar properties seem to be the name of the game in the first quarter of 2025. I wonder if you have any additional thoughts on this.

#3— Google seems to be between a rock and a hard place regarding search. However, is the situation for them as bad as many online influencers have been saying? Rand Fishkin from SparkToro has been sharing some interesting insights. What do you think?

https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/

https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/

#4— What are your thoughts on (BoFu) Bottom of The Funnel SEO for 2025 compared to traditional keyword focus strategies?

https://www.youtube.com/watch?v=MQLGFjS_VZ4

#5— Are there any AI tools or services you have been using remotely or regularly that you would like to share with the WP-Tonic tribe?

#6—If you had your time machine (H. G. Wells) and could travel back to the beginning of your career, what advice would you give?

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#955- WP-Tonic This Month in WordPress & Tech Round Table Show

With Special Guest Kevin Geary

WordPress and tech stories. Get the insights you need now.

Discover the month's must-know WordPress and tech stories in our latest video! We explore key updates, fascinating innovations, and expert commentary that are vital for anyone involved in the digital realm. Our engaging discussion keeps you informed and inspired as you navigate your tech journey. Don’t wait—watch now to catch up on what matters most in WordPress and technology.

#1 - Core Committers Struggle to Keep WordPress Moving as Automattic Steps Back Again

https://www.therepository.email/core-committers-struggle-to-keep-wordpress-moving-as-automattic-steps-back-again

Chatham House Rule

#2 - Meta is trying to silence a former executive. In an interview, she tells BI why.

Sarah Wynn-Williams.

Sarah Wynn-Williams's memoir "Careless People."

#3 - Why ‘Boring’ Features Benefit WordPress Professionals

https://thewpminute.com/why-boring-features-benefit-wordpress-professionals/

#4 - Why brand-owned communities are the future of growth

https://martech.org/why-brand-owned-communities-are-the-future-of-growth/

#5 - WordPress Could See Just One Major Release Per Year Under New Proposal

https://www.therepository.email/wordpress-could-see-just-one-major-release-per-year-under-new-proposal

#6 - Klarna’s deal with DoorDash is a dystopian reminder that groceries are so expensive you need a loan to shop

https://www.fastcompany.com/91303835/klarnas-deal-with-doordash-is-a-dystopian-reminder-that-groceries-are-so-expensive-you-need-a-loan-to-shop

WordPress Gutenberg: The Good, The Bad, And The Ugly At The Beginning of 2025

Is Gutenberg a blessing or a curse? Explore the good, the bad, and the ugly sides of this powerful tool at the start of 2025.

Join us as we navigate the intriguing landscape of Gutenberg's influence in early 2025. This video examines the positive strides in accessibility and education brought about by his innovations alongside the ethical dilemmas and drawbacks that have emerged. With a balanced perspective, we highlight both the triumphs and tribulations of this technological giant. Click to watch and gain a comprehensive understanding of Gutenberg’s enduring legacy.

With Special Guest - Brian Gardner, Head of Community at WP Engine

https://briangardner.com

https://wpengine.com/builders/author/brian-gardner/

#1 - Brian, can you give the audience a more detailed introduction on how you got into the world of web design and WordPress?

#2 - You seem to be a real supporter and fan of Gutenberg; what do you see as its biggest strengths, and what are some of its weaknesses ( I'm talking about full site editing here?)

#3 - To me, some of the main problems with Gutenberg is its UX design and usability connected to it not having a terrible interface but also not being that great connected to good UX design principles layout below; what do you think?

User-centricity

Consistency

Hierarchy

Context

User control

Accessibility

Usability

#4 - You seem quite bullish on the future of WordPress based on your recent public statements; if you agree with this statement, what do you see as the biggest opportunities for WordPress and the professional community in the next couple of years?

#5— What are your primary responsibilities at WP-Engine connected to your new position as "Head of Community at WP Engine," and what major things would you like to achieve in this new role over the next 12 to 18 months?

#6—If you had your time machine (H. G. Wells) and could travel back to the beginning of your career, what advice would you give?

https://www.uxdesigninstitute.com/blog/ux-design-principles/

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► Our course is" Are You Looking To Build Your Membership Website Quickly And EASILY On WordPress?"

https://www.wp-tonic.com/course/

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We discuss everything connected to building a successful membership/community website in 2024, from the right technology to using up-to-date digital marketing techniques.

//CONTACT:

For business inquiries ONLY, please use this email: [email protected]

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Hosts of The Show

Jonathan Denwood & Kurt von Ahnen of MananaNoMas

https://www.linkedin.com/in/jonathandenwood/

https://www.linkedin.com/in/kurtvonahnen/

https://manananomas.com/

@MananaNoMas

What is The Future of SaaS & WordPress in a World of AI In 2025

How will AI shape SaaS & WordPress by 2025? Find out in our in-depth analysis of the future of these technologies. Click to learn more.

What does the future hold for SaaS and WordPress as artificial intelligence evolves? In this engaging video, we analyze the impact of AI on these platforms by 2025. Learn how AI will reshape how businesses operate and thrive online, from personalized user interfaces to automated workflows. Gain valuable insights and tips to stay ahead in this dynamic environment. Click to watch and prepare for the future!

With special guest Rob Walling, joint founder of Tinyseed and the presenter of the popular SaaS Podcast "Startup For The Rest of Us," and the founder of one of the largest annual bootstrap startup conferences, MicroConf.

#1 -Rob, can you give the audience a more detailed introduction on how you got involved in SaaS and online business ownership?

#2 - In a recent episode of your popular podcast "Startup For The Rest of Us" you discussed the possible threats and opportunities in the age of AI. Have you had time to have some additional thoughts on this subject that you are willing to share with the WP-Tonic tribe?

#3 - In another episode ( This Pricing Strategy is DISASTROUS (unless...), you discussed your general dislike of the Freemium pricing model, which is very popular in the WordPress professional community. Can you outline the main dislikes connected to this pricing strategy?

#4 - In this episode, " 6 Lessons From My MOST SUCCESSFUL Investments in B2B SaaS," you outline some essential principles for building a successful SaaS business. I wonder if you can give/share some additional insights connected to this with the tribe.

#5— What AI tools do you personally use to help you run your business?

#6—If you had your time machine (H. G. Wells) and could travel back to the beginning of your career, what advice would you give?

https://robwalling.com

https://www.startupsfortherestofus.com/

https://tinyseed.com

https://www.linkedin.com/in/robwalling

952 WP-Tonic Show: Multisite:Ugly Stepchild or Hidden Unicorn of WordPress in 2025?

Discover the truth behind Multisite: a misunderstood feature or WordPress's secret weapon? Explore the pros and cons of this powerful tool.

In this insightful show, we explore the often-overlooked features and benefits of WordPress Multisite. Is it the ugly stepchild of website management or a hidden unicorn that can transform your online presence? We delve into the pros and cons, showcasing real-world applications and expert insights. Whether you're a developer or a business owner, this video will illuminate the potential of Multisite.

With Special Guest Robert Windisch, CIO (Chief Information Officer) at Syde Europe's Biggest WordPress Agency

https://syde.com

We Discuss The Best WordPress And Tech Stories of the Month

Stay ahead of the curve with our monthly roundup of the best WordPress and tech stories. Get the insights you need now.

Discover the month's must-know WordPress and tech stories in our latest video! We explore key updates, fascinating innovations, and expert commentary that are vital for anyone involved in the digital realm. Our engaging discussion keeps you informed and inspired as you navigate your tech journey. Don’t wait—watch now to catch up on what matters most in WordPress and technology.

With Special Guest Panelist Tom Fanelli, CEO of Convesio

https://convesio.com

#1 - Joost de Valk Banned From WordCamp Asia as Matt Mullenweg Brands Him “Persona Non Grata”

https://www.therepository.email/joost-de-valk-banned-from-wordcamp-asia-as-matt-mullenweg-brands-him-persona-non-grata

“I have given him hundreds of hours of my time and more access than almost anyone in the WP community, including admin access on Google Analytics, a marketing leadership position, and more. This trust was betrayed,” Mullenweg wrote, referring to de Valk’s former role as WordPress’s Marketing Lead.

#2 - Memecoin LIBRA

This 28-year-old made $100M launching a token with Argentina President

https://www.thestreet.com/crypto/policy/this-28-year-old-made-100m-launching-a-token-with-argentina-president-javier-milei

Argentina's Memecoin Disaster Is Worse Than You Think

https://www.youtube.com/watch?v=Ud6GuH7gSDw&t=1134s

the LIBRA interview

https://www.youtube.com/watch?v=EqizJTbxAEM&t=5s

Molly Whites Citation Needed

https://www.youtube.com/watch?v=eRoOaZ-NXK0

Have Web Design & WordPress Been in an Echo Chamber?

Are you a web designer stuck in an echo chamber? Find out the signs and how to diversify your ideas.

Are you a web designer who feels stuck in a loop? This video investigates the phenomenon of echo chambers and their effect on your work. We’ll discuss how surrounding yourself with similar voices can limit your innovation. Learn how to challenge your thinking and foster a more inclusive design approach. Tune in now to redefine your creative process and elevate your designs.

With Special Guest Mark Szymanski

Memecoin

https://www.youtube.com/live/BK12eqftu64?si=I6aXRHLnhECkW1lU

https://f0k0.short.gy/yhJbZm

#1 - Mark, can you give the audience a more detailed introduction on how you got involved in web design, development and WordPress?

#2 - You recently did a YouTube video called " Have I Been in an Echo Chamber? " what were the main point that you wanted people to get from the video?

#3 - How do you fill AI will change the web deign and WordPress plugin marketing over the next couple of years

#4 - based on your experience what are couple of the main things that new clients care about connected to selecting a web designer ?

#5 - Have you got any advice connected to dealing with new possible clients that you like to share with the tribe?

#5— What AI tools do you personally use to help you run your business?

#6—If you had your time machine (H. G. Wells) and could travel back to the beginning of your career, what advice would you give?

With Special Guest Mark Szymanski

https://markszymanski.co/

@markjszymanski

----------------Sponsors------------------

Omnisend - https://bit.ly/3VskGBT

LfiterLMS - https://bit.ly/3VskGBT

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----------------------------------- Follow & Connect With Us -----------------------------------

▬▬ LEARN FROM US ▬▬

► Our course is" Are You Looking To Build Your Membership Website Quickly And EASILY On WordPress?"

https://www.wp-tonic.com/course/

▬▬ LET'S CONNECT ▬▬

► FaceBook Free Group "The Membership Machine Show" Group Page

https://www.facebook.com/groups/membershipmachine

► Podcast "The Membership Machine Show"

https://f0k0.short.gy/oF9q9f

► X (Twitter)

https://x.com/wptonic_com

▬▬ SPECIAL DEALS ON THE TOOLS WE USE TO BUILD (ONLINE COURSES) ▬▬

https://www.wp-tonic.com/deals/

▬▬ ABOUT THIS CHANNEL ▬▬

We discuss everything connected to building a successful membership/community website in 2024, from the right technology to using up-to-date digital marketing techniques.

//CONTACT:

For business inquiries ONLY, please use this email: [email protected]

-----------------------------------------Hosts of The Show -----------------------------------

WordPress And Accessibility: Where Are We At The Beginning of 2025?

WordPress accessibility in 2025: Discover the latest trends and improvements in making your website inclusive for all users.

In this insightful video, we explore the current state of WordPress accessibility as we step into 2025. We examine the latest tools, plugins, and best practices that enhance website accessibility for all users, regardless of their abilities. Join us as we discuss key trends, challenges, and the ongoing efforts within the WordPress community to ensure inclusivity. Don’t miss out—watch now to stay informed.

With Special Guest Steve Jones, CTO of Equalize Digital

https://www.linkedin.com/in/stevejonesdev/

https://equalizedigital.com

@stevejonesdev

@EqualizeDigital

#1 - Steve, can you give the audience a more detailed introduction on how you got involved in web development, WordPress, and Accessibility?

#2 - Where would you say we regard accessibility connected to some of the main website-building platforms like Wix, Squarespace, Webflow, and WordPress?

#3 - Regarding WordPress and Guttenberg, has accessibility generally improved or declined due to the code quality that this technology produces at the beginning of 2025?

#4 - What are some of the key things WordPress developers can do that would improve the accessibility of the websites that they are building for clients?

#5— What AI tools do you personally use to help you run your business?

#6—If you had your time machine (H. G. Wells) and could travel back to the beginning of your career, what advice would you give?

▬▬ SPECIAL DEALS ON THE TOOLS & SERVICES FOR THE WORDPRESS PROFESSIONAL ▬▬

https://www.wp-tonic.com/deals/

----------------Sponsors------------------

Omnisend - https://bit.ly/3VskGBT

LfiterLMS - https://bit.ly/3VskGBT

Convesio - https://bit.ly/3VskGBT

We Discuss Making Analytics Easy on WordPress In 2025

With Special Guest Derek Ashauer, Founder of ConversionBridgeWP

Master analytics on WordPress in 2025 with our comprehensive guide. Uncover easy tips and tricks to optimize your site's performance.

In this video, we delve into the evolving landscape of analytics on WordPress as we approach 2025. Our expert panel discusses innovative tools and strategies designed to simplify data tracking and interpretation for website owners. We explore how these advancements can enhance decision-making and improve user experience. Don’t miss out on this crucial information—watch the video now to stay ahead in the digital analytics game.

@DerekAshauer

https://conversionbridgewp.com/

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▬▬ LEARN FROM US ▬▬

► Our course is" Are You Looking To Build Your Membership Website Quickly And EASILY On WordPress?"

https://www.wp-tonic.com/course/

▬▬ LET'S CONNECT ▬▬

► FaceBook Free Group "The Membership Machine Show" Group Page

https://www.facebook.com/groups/membershipmachine

► Podcast "The Membership Machine Show"

https://f0k0.short.gy/oF9q9f

► X (Twitter)

https://x.com/wptonic_com

▬▬ SPECIAL DEALS ON THE TOOLS WE USE TO BUILD (ONLINE COURSES) ▬▬

https://www.wp-tonic.com/deals/

▬▬ ABOUT THIS CHANNEL ▬▬

We discuss everything connected to building a successful membership/community website in 2024, from the right technology to using up-to-date digital marketing techniques.

//CONTACT:

For business inquiries ONLY, please use this email: [email protected]

We Discuss The Best WordPress And Tech Stories of the Month

Stay ahead of the curve with our monthly roundup of the best WordPress and tech stories. Get the insights you need now.

Discover the must-know WordPress and tech stories of the month in our latest video! We explore key updates, fascinating innovations, and expert commentary that are vital for anyone involved in the digital realm. Our engaging discussion aims to keep you informed and inspired as you navigate your tech journey. Don’t wait—watch now to catch up on what matters most in the world of WordPress and technology.

#1 - Joost de Valk’s Bold Plan for WordPress Leadership Faces Mullenweg’s Resistance

https://joost.blog/wordpress-leadership/

https://www.therepository.email/joost-de-valks-bold-plan-for-wordpress-leadership-faces-mullenwegs-resistance

#2 - Global tech shares fall as China AI chatbot DeepSeek spooks investors

https://www.theguardian.com/business/2025/jan/27/tech-shares-asia-europe-fall-china-ai-deepseek

https://www.youtube.com/watch?v=hpwoGjpYygI

#3 - I built an app with AI, now I'm scared for WordPress...

https://www.youtube.com/watch?v=Kkme4p-aoU0

#4 - Elon Musk email to X staff: ‘we’re barely breaking even!’

https://www.theverge.com/2025/1/24/24351317/elon-musk-x-twitter-bank-debt-stagnant-growth

Wall Street banks plan sale of X debt at a discount

https://techcrunch.com/2025/01/24/wall-street-banks-plan-sale-of-x-debt-at-a-discount/

https://www.youtube.com/watch?v=X64CMd8ZqCo

#5 - GoDaddy Donates $500K to Support WordPress Community

https://aboutus.godaddy.net/newsroom/news-releases/press-release-details/2025/GoDaddy-Donates-500K-to-Support-WordPress-Community/default.aspx

https://www.thewpcommunitycollective.com/

#6 - From ban to buyout: What next for TikTok in the US?

https://www.france24.com/en/live-news/20250114-from-ban-to-buyout-what-next-for-tiktok-in-the-u

Our Regular Monthly Panel

Heather Wilde Renze

https://www.linkedin.com/in/heatherwilde/

@heathriel

Marc Benzakein

https://www.linkedin.com/in/marc-benzakein/

@MarcBenzak

Chris Badgett

https://www.linkedin.com/in/chris-badgett-57486325/

@ChrisBadgett

Spencer Forman

https://www.linkedin.com/in/spencerforman/

@SpencerForman

Kurt von Ahnen

https://www.linkedin.com/in/kurtvonahnen/

@KurtvonAhnen