Retail expert David Roth joined Alicast to discuss about the latest e-commerce trends in China, the world’s second-largest e-commerce market.

David, CEO of retail practice The Store-WPP and Chairman of consultancy WPP BAV, spoke about the evolution of the retail industry in China. London-headquartered communications group, WPP, is at the forefront of advising global brands on navigating markets and absorbing cutting-edge technology. 

“If you really want to see the future of technology, of retail, of the combination between on-and-offline is, then China is the place to have a look,” said David.

Alicast spoke to David on the eve of the 11.11 Global Shopping Festival, the world’s largest retail event.