[3WR Book Club] Owning Your Expertise

In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act. When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice. The hard-earned expertise of my Ph.D. in communication, plus my 25 years of experience, is what gives me the license to do the work that I do. It’s what makes me excellent at my work. It’s given me the ability to get my clients results. But our culture is set up to dismiss expertise as unnecessary. We can do our own research and be our own experts. The Rebel Truth? If you want real results, hire an expert. And your job as an expert business owner is to figure out how to communicate your experience, skills, and knowledge to your audience and clients. For the next five weeks, we are going to read and see how we can use my book, Three Word Rebellion, to communicate your expertise and what makes you unique in a way that matters to your clients. But before we can communicate it, we have to own our expertise for ourselves. And that’s what I’m talking about today. In this episode: Why experts suck at communicating their expertise The elements of expertise Five steps to creating your “I am the one who knocks” statement Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Club Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Finally Nail Your Message Resources: Michael Lewis on Why Americans Don’t Trust Experts - Vox Breaking Bad - "I am the Danger" Scene S4 E6 StrengthsFinder How to Fascinate Myers Briggs Test and Personality Assessment The Enneagram Institute