[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion

Experts can spot BS a mile away. And I believe that is what makes marketing so hard for them. They see the pseudo-experts out there, marketing their businesses and all they see are the big promises, the quick fixes, the big rewards for little effort, the easy-to-follow blueprints, and think, “That’s not how any of this works.” Experts look at those kinds of marketing messages and ask themselves if they really, actually, have to do that to get results?  So today, let’s dig into what you can say to get your work in front of the people who need you that will communicate your real expertise, and won’t leave you feeling slimy. For this week’s Three Word Rebellion Book Club, we’re reading chapters four and five and looking at why experts need to start rebellions, and the best advice I have for finding your Three Word Rebellion when you’re an expert. In this episode: Three reasons why you should stage a rebellion in your industry A prompt for moving beyond what you want to rebel against, to imagining the change you want to create Two key pieces of advice when crafting your own Three Word Rebellion Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Club Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Finally Nail Your Message