The pet supplement aisle can feel overwhelming. Joint chews, calming treats, immune boosters—every product promises better health for our pets. But how do you know which ones are legitimate? Join Dr. Stephanie Clark and Jordan Tyler as they take a closer look at the booming pet supplement industry and the role of the National Animal Supplement Council (NASC) Seal in helping bring structure and accountability to this complex market. Learn why supplements aren’t regulated like drugs, how misleading claims sometimes slip through the cracks, and why scientific research plays such an important role in responsible product formulation.

Helpful Links

🐾 Find out more about the National Animal Supplement Council (NASC): https://www.nasc.cc/, and browse NASC-certified pet supplement companies here: https://www.nasc.cc/members/.

ℹ️ Learn more about the brands featured on today's episode:

1. Pet Ag: https://petag.com/
2. Zesty Paws: https://zestypaws.com/
3. Pet Honesty: https://www.pethonesty.com/
4. InClover: https://inclover.com/

👀 Continue reading about the nuances of pet supplement formulation and regulation from BSM Partners’ expert team of formulators:

1. Crowded Labels, Compromised Doses: A Look at Pet Supplement Design
2. Pet Supplements: When Science, Cost, and Chews Collide

Show Notes

00:13 – Inside the Episode

02:28 – Why is Everyone Obsessed with Supplements?

04:40 – Trust as Currency

08:10 – How Pet Supplements Are Actually Regulated

11:44 – What’s in a Claim? Nutritional Supplements vs Drugs

14:16 – Buyer Beware: “Pixie Dust” Ingredients

15:28 – Reasons a Pet Would Need a Supplement

19:26 – Meet the NASC

26:16 – Why Isn’t There More Research on Pet Supplements?

32:06 – Expert Advice for Pet Parents

35:12 – Red Flags to Watch For on Supplement Labels

40:26 – The Future of Pet Supplementation

43:40 – Today’s Key Takeaways