I spend most of my time talking about freelancing because I feel that – for most people – freelancing is the best first step to take when transitioning from an employment context.

If you’ve been an employee your whole life, jumping into freelancing is a much smoother transition into entrepreneurship than most of the other business models available.

That said most people don’t want to stay freelancers for forever.

Fortunately, if you’re a writer who’s been following me to how to freelance, you are a great candidate to build an audience.

In today’s episode of Write Bites, we’re going to cover a simple four step process you can use to start building your audience the right way.

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Today’s episode is sponsored by Copy.AI, a toolkit that helps writers, marketers, and freelancers skip writer’s block forever and use the power of GPT-3 to quickly create first draft copy for themselves and their clients.

If you’d like to get a 30-day free trial head on over to http://copy.ai/jacob and sign up.

I spend most of my time talking about freelancing because I feel that – for most people – freelancing is the definitive best, first step when transitioning from an employment context.

if you’ve been an employee your whole life, jumping into freelancing is a much smoother transition into entrepreneurship than most of the other business models available.

That said most people don’t want to stay freelancers for forever.

Fortunately, if you’re a writer who’s been following my channel to learn how to freelance, you are a great candidate to build an audience.

Most audiences today are built using writing.

Some people do it through videos.

Some people do it through audio.

Some people do it through visual social media channels.

But I would say the vast majority of people who have profitable audiences today have built their audiences using writing.

And I’m going to teach you every step that you need to go through in order to build your own audience in this episode.

So let’s dive in.

#1: Identify a Topic That Satisfies Market Demand

So when we talk about building an audience, unfortunately, you can’t just write about what you want to write about.

There are people who’ve just started talking about whatever the hell they wanted to talk about  and built an audience of raving fans who love their work.

But as a general rule, that’s not how you’re going to build a profitable audience because people don’t really care about what you care about.

They care about what they themselves care about.

So in order to build an audience, so you need to be talking about what a large group of people care about.

Now, obviously there are going to be overlaps between what you care about and what other people care about. And that’s the sweet spot. That’s what we’re looking for.

We’re looking for something that you have an interest in.

Maybe some firsthand experience, or maybe just a passion to dig in and research about this topic…

but ultimately we’re trying to find some sort of a overlap.

Obviously, for my own brand, freelance writing, copywriting, building businesses online is the overlap that I’ve found.

It’s something that I’ve done a lot of work to gain experience in, and by extension, there are a lot of other people who are actively looking to do some of the same things that I’ve done.

So it makes it really easy for me to just talk about what I know, and build an audience that way.

If you’re early on in your online career, maybe it’s more something that you’re just ...