If you’ve been following me for over a year, you know that in February of 2020, I purchased a recipe blog as an experiment to see if I could buy a site and grow it over time.

[Missed that? Catch up here.] 

Over the last quarter, I’ve been starting to put some work into this blog, and the results are starting to come in. In fact, this last quarter is the first quarter where I have a year-over-year comparisons, and site revenue is up about 45% compared to last year.

In today’s episode, I’m going to be covering the three things I’ve done to increase that revenue, as well as two additional strategies I’ll be implementing this quarter to prepare for this niche’s “busy season” from Thanksgiving through Christmas.

This episode of Write Bites is sponsored by Copy.AI, a toolkit that helps writers, marketers, and freelancers harness the power of GPT-3 to quickly create first draft copy for their businesses and clients. Click here to try Copy.AI free for 30 days.

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If you’ve been following me for over a year, you know that in February of 2020, I purchased a recipe blog as an experiment to see if I could buy a site and grow it over time.

Now, over the last year, I have not had nearly as much time to put into it as I was hoping for.

That said, over the last quarter in particular, I’ve been starting to put some work in and seeing some results. And in fact, this last quarter is the first quarter where I have a year over year comparisons and the site is up about 45% in revenue from this year versus last year. Which is pretty exciting.

It’s a lot more growth frankly, than I was hoping to achieve.

So in today’s episode, I’m going to be covering the three things that I’ve been doing to increase that revenue, and also two things that I haven’t yet gotten to, but I plan to do, and I think we’ll have a pretty big impact heading into the fall and winter season.

So if you have any interest in growing and monetizing websites of your own (primarily using writing) and want to learn what I’ve been doing on my own sites, stick around.

Today’s episode is sponsored by CopyAI: a toolkit that helps writers, marketers, and freelancers skip writers block completely and quickly create first draft copy for themselves and their clients.

Head on over to https://www.copy.ai/jacob and sign up to get 30 days completely free.

So, getting into the three strategies that I’ve been using over the last quarter to increase revenue by about 45% year over year…

Strategy #1: Scoring Quick Wins By Revamping Solid (But Unoptimized) Content

Starting with number one, I have been going through and revamping content that was ranking on the second page for high volume keywords.

So here’s what this means. Using an SEO tool (in my case, https://ahrefs.com/), I’ve been looking at all the content on the site. When I bought it, I think there were around 300 recipes  including some other content as well.

So I’ve been looking through all the content on Ahrefs and identifying pages that are ranking for high traffic keywords, but are showing up on the second page or even the low front page.

So for example, let’s say I’m looking at Ahrefs and I see that one of my recipe posts is ranking on the second pa...