There are a LOT of different copywriting tips floating around on the internet.

But there’s only a few that are really going to move the needle.

In fact, 80-90% of all copywriting success can be explained in just four quick tips…

And in today’s episode of Write Bites, I’ll share them with you.

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Hey guys, welcome to Write Bites: a series of 10-minute videos on writing, marketing and freelancing.

There’s an endless number of tips, tactics, and techniques that you can use to improve your copy. But the reality is that most of them are fairly inconsequential.

They might improve things a little bit, but they aren’t going to have it a massive impact on your copy’s performance.

So in today’s episode, what I want to do is I want to cover the only four tips that you need to know in order to write great copy. If you can master these four tips, you’re going to write great copy every single time.

If you fail to do any one of these four tips, your copy is going to struggle.

So if you’ve been looking for some ways that you can meaningfully improve your copywriting performance, stay tuned. This is the episode for you.

Tip #1: Figure Out Who You’re Speaking To

First and foremost, you need to understand who you’re speaking to.

If you don’t know who you’re speaking to, you can’t really communicate with them effectively.

Let’s say I were to have you prepare a speech, and I told you “Hey – next week, I’m going to have you come in and give a presentation on building a business”.

So in your mind, you’re thinking: okay, this is for business owners. Maybe small business owners.

So you spend the next week preparing your presentation.

You think about the challenges that small businesses are facing, the potential hurdles that new small business owners might need to overcome as they’re looking to achieve profitability.

You put your whole presentation together. You’re ready to go. You walk in…

And it’s a class of fifth graders.

Suddenly everything that you’ve just prepared sort of goes out the window because this is a completely different audience.

If you’re going to speak to fifth graders about what it means to build a business, maybe you’re talking a bit more generally about entrepreneurship and helping them understand the concept of what owning a business is all about, or the place of small businesses in the economy, how small businesses impact their daily lives, things that they like that connect to people who have started these businesses.

What matters to fifth graders and what is it going to keep them interested – what is going to get them excited about the idea of growing a business – it’s going to be completely different than a group of adult active small business owners.

And that’s an extreme example, but I just want to illustrate the point that who you’re speaking to has a massive impact on what you’re saying, even when the topic is the same.

And continuing in line with this idea, it takes us into our second tip, which is the only thing that matters is what our target audience cares about.

Tip #2: Figure Out What Your Audience Cares About

One of the biggest problems that entrepreneurs, marketers, even new copywriters make when they’re coming in and writing copy is that they get very focused on the brand itself, the offer itself, or who they are working with to write this copy.

This is because when you’re speaking with a business owner about their company, they’re describing it to you the way they see it, the things that matter to them.

And what matters about the business to a business owner i...