In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research.

About Becky Lawtor

Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in data-driven storytelling that boosts brand authority and awareness. Having collaborated with top brands like Adobe, IBM, Samsung, and Zapier, Becky has delivered impactful, expert-driven, and data-supported content that leaves a lasting impression. With her strategic content methodology, she boosts her clients' lead-generation efforts and establishes their research as credible sources, earning recognition from respected organizations like Gartner. Using AI tools such as Chat GPT, Becky delivers unique, tailored, data-driven content that sets her clients apart in the competitive marketplace