2pm ET / 1pm CT / 12pm MT / 11am PT (Outside US: Dial 00 + 1 + 714-464-4891) Viki Winterton interviews Michael Houlihan!  Michael is a serial entrepreneur, industry reformer, and brand builder.   He helps small and medium size businesses build their brands and achieve profitability. Michael created and built the famous Barefoot Wine Brand.  He offers extensive experience from demonstrated success. As a keynote speaker, author and consultant, Michael is focused on the proven Business and Marketing principles responsible for growing the famous Barefoot Wine Brand.   Using out-of-the-box thinking, pay-for-performance, positive culture, channel distribution management and "Worthy Cause Marketing," he took the Barefoot Wine brand from obscurity to a National and International Best Selling American wine icon.   He now shares his winning business philosophies to maximize brand equity by improving image, customer retention, and distribution, while reducing turnover, overhead and the impact of competition.