In Episode 13, we discussed why you should be blogging.

Today let’s talk about how you should approach writing content for your blog.

In this episode, we cover a lot of best practices for blogging in 10 minutes or less including:

• The Goldilocks approach to finding good topic areas
• How to make your content easy to skim
• How to write for your audience, even if you're not a great writer
• The ideal length of a blog post (hint: it's exactly how long it needs to be and not one word longer!)
• And the importance of writing for Google. Or Facebook. Or both.

Tune in today and then get ready to step up your blogging!