A best-selling author, speaker, and serial entrepreneur, Peter is best known for founding Help A Reporter Out (HARO), the social media website that redefined how journalism and PR works by connecting millions of sources with hundreds of thousands of journalists around the world each day, for free. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. Peter sits on the advisory board of NASA, is an Entrepreneur-in-Residence at Dell, and is a successful angel investor with multiple start-up companies in his portfolio.