Rand Fishkin is the former co-founder and CEO of Moz.com and is currently the founder of SparkToro. In this episode, Rand shares his best practices on writing for your audience and creating content with better searchability without “keyword stuffing.” You can find Rand on his website, Sparktoro.com, or on Twitter @randfish. Want more? Visit craftyourcontent.com/episode37 for links and resources. Sponsored by Coworker.com.