Blogs are a useful tool for building a brand's credibility and authenticity on a particular topic but creating an engaging, compelling blog takes a little practice. Former journalist and General Manager of Ovato Communications, Kerrie Murphy, shares insight on integrating keywords, the value of backlinks, how to capture the attention of your audience, and how often you should be posting them. Plus, we discuss the best way to start the writing process and whether every company should produce blogs.

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