Writing an Engaging Conference Agenda Music: Don't Be a Fool by Daddy Stingray

Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts.

A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry

• Benefit drivin’ – remember WIFFM, and spell out the benefits

• Be specific – allow people to create a concrete image in their head of what’s being discussed

• Pithy titles, dense descriptions

• Use value words

• Tune in to hear why the agenda is the McGuffin of the conference process!