Tim Hughes is a global expert in creative brand strategy and the founder of The Brief Doctor. He is a lifetime achievement award–winner, and former chair of Promax UK.

A creative brief is a short 1-2 page document outlining the strategy for a creative project, typically between client and agency. Tim’s business, The Brief Doctor, specialise in making these documents more compelling, which in turn results in better creative.

This episode is perfect for people who want to make brands better and marketers who want their messages to cut through.

Tim explains The Brief Doctor’s Who, What, Why method of writing great creative briefs, the art of the Single-Minded Proposition, and the common mistakes people make when writing creative briefs.

We discuss: customer journeys and creating advocates, how to unite your Marketing and Creative teams, Tim’s favourite projects, how to make things go ‘viral’.

Plus, how to improve engagement on Linkedin and how brands get social media wrong.

Connect with Tim on LinkedIn.

Tim Hughes is a global expert in creative brand strategy and founder of The Brief Doctor.

He is a customer-focussed strategic thinker and award-winning creative leader with twenty years experience in branding and global television marketing. Tim is a motivator of people, a conceptual visualiser, a strong and intriguing speaker and consultant.