Boldly Courageous

Writing Copy That Converts with Lisa Cumes


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What's up, babe?! Happy Monday and welcome back to the Boldly Courageous podcast! Have you ever struggled writing copy for your business? Maybe you've just created a website, and you're beginning on some sales copy, but you're struggling to put it into words. Or maybe, you're trying to up your social media game, but you keep changing your captions because it doesn't sound like you. If so, then this episode is PERFECT for you. I know it was for me. Today, I have copywriting guru Lisa Cumes here to share all the secrets about copywriting, crafting content, and creating the perfect social media captions. You're not going to want to miss this one, babe. Let's dive in!

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Who Is Lisa Cumes?

Lisa is a freelance copywriter, entrepreneur, and coach who helps brands build their influence. Over the past two years, she has built a six-figure online copywriting business. She recently shifted her business and scaled by bringing on a team of other copywriters to help more businesses and personal brands simplify their message and launch their mission.

Lisa also has a passion for helping freelancers stop hustling and start building thriving full-time businesses. As a mom with three kids, Lisa is the perfect example of how you can be a boss babe AND a kick-ass mother. 

Lisa also coaches other freelance copywriters with her online courses and free webinars. If you're interested in copywriting or learning about the process, you can check out those courses here! 

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In This Episode, You Will Learn: 

  • Why writing copy shouldn't be at the bottom of your list
  • Why you shouldn't edit as you go when it comes to copywriting
  • How to make your copy both authentic and receivable 
  • The three-step process to crafting successful, engaging copy
  • How to write the perfect "call-to-action" in your sales pitch
  • Why less is more when it comes to copywriting
  • The difference between content writing and copywriting 
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    Connect with Lisa Cumes:

    Instagram | Website | LinkedIn 

    Be Boldly Courageous with Melissa:

    Instagram | Community

     

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    Boldly CourageousBy Melissa Martin

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