How do you write emails that people actually want to read? If we’re trying to use email to build relationships and connections, people are going to need to at least have some interest in reading our stuff.

To help us with this, I’m joined today by one of my business mentors, Bobby Klinck. Bobby is a lawyer turned business coach who helps entrepreneurs build profitable knowledge businesses. Bobby and I love to talk so we had to split this into two episodes. In part 1, he talks about:

>> How email fits into your marketing plan and helps you turn strangers into raving fans

>> Why it’s important to write emails like a friend, not like a brand

>> The four parts of a story-based email structure that can help you write truly addictive emails

Links

Bobby’s Book: Email Marketing That Doesn’t Suck

Bobby’s Email Marketing Resource Hub

Bobby’s Free Stuff: BadA$$ Online Marketing University

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