Patty Garcia, Director of Publicity for Tor & Forge books, joins us in front of a live audience at Westercon 67 to talk about what publicity activities look like for commercially published genre fiction books. In large measure, these activities center around driving discussion about the books with the most-followed reviewers, and we talk about what some of those are. We grill her about what sort of criteria we should be using for review copies, and what other activities new authors and established authors alike might consider spending time on.