Welcome to season 3 episode 5 of the Content Conversations podcast.

In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative.

During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business.

They also explore why having a strategy is vital to creating content – and why unpopular opinions could be the key to driving greater engagement.

Listen now to find out more.