From small beginnings, Shit You Should Care About (SYSCA) has grown into a global media powerhouse with a massive reach throughout the US, UK, Australia, New Zealand and Canada, boasting over 3.4 million Instagram followers and a hit daily newsletter. Daylight’s Lee Lowndes sits down and chats with SYSCA founder and great friend of Daylight, Lucy Blakiston to discuss the launch of her new book, Make It Make Sense and her media journey so far.