The Web has created dazzling new opportunities for writers. Today's guest, a former writer for iTunes and other Apple projects, explains how you can get involved.

For the past decade Karen Anderson has been involved in writing, designing and producing user-friendly Web content for consumer audiences. From 2000 to 2006 she worked for Apple as a writer for iReview and the iTunes Music Store and as the managing editor for the one-million-member .Mac Internet services Web site. Karen currently writes content for commercial Web sites as part of a Seattle search engine optimization team.

Please join Karen and Paula B. as we surf our way through:

* What opportunities there are for writing on the Web

* How search engine optimization affects Web writers

* What "chunking" is

* Why it's so important to get "signup pathways" right

* What white papers are and why writers should care

* What it was like evaluating sites for the Webby awards

* What it was like writing for iTunes and other Apple projects

* Why she left Apple to go out on her own

* How well Web writers can do financially

* What qualifications you should have to write for the Web (and get paid for it).

Following Karen's interview we have a quick chat with author Bob Andelman about his new interview podcast and blog, Mr. Media, and get a Jeff's eye view of the perils of narrow-focusing from author Jeff DeRego.