Amplitude is a newly-minted unicorn that has grown rapidly and lead the way in the emerging space of product analytics. In this episode we chat with Archana Madhavan, who spearheaded Amplitude's content strategy. Archana shares how deeply technical writing helped Amplitude rank in orrganic search and engage Amplitude's loyal and growing user base. She also shares how their content strategy evolved as Amplitude grew from targeting startups to the Fortune 1000.