In this episode, Teresa chats with Lisa S. Mundts, Co-Founder of The Pulse of GovCon. The mission of The Pulse of GovCon is providing custom research and analysis for Government Contractors to better optimize their sales engines. During their time together they discuss how genre conventions in government contracting (GovCon) differ from those in other industries and what impact does this have on federal sales. They also touch on common ways industry can communicate with our federal customers as well as the legal implication of those methods of comms. Lisa shares examples of common writing mistakes in GovCon proposals and how adhering to genre conventions can help avoid them. Finally they touch on how the rise of digital communication tools and platforms have influenced the way we write and communicate within the GovCon industry.

For more information on Lisa S. Mundt:

linkedin.com/in/lisasheamundt

For more information on The Pulse of GovCon:

https://thepulsegovcon.com/