This week's guest is Samantha Lande, a Chicago-based content strategist and freelance writer whose work has appeared in Food Network, Parents, AARP, Food & Wine, and numerous other national publications. Samantha shares her journey from aspiring writer to established content creator, offering insights on navigating today's evolving media landscape.

We explore how generative AI is reshaping content creation, what makes product reviews and brand stories valuable to both publications and readers, and Samantha's strategies for developing standout content in an oversaturated digital environment.