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Writing the (ALMOST) PERFECT Sales Email
Episode 19: Writing the (ALMOST) PERFECT Sales Email with Ryan Lallier
Like so many salespeople, Ryan Lallier fell into the sales world by accident, and a very happy accident it was! Ryan refers to himself as a sales practitioner, and managed to build a business, SalesGevity, through the peak of the COVID-19 pandemic. We’ve brought him on the show today to share the knowledge that he has accumulated about the value of emails through his many years of experience. Emails are such a fundamental element of sales, but unfortunately, due to the pervasiveness of automated content, they have lost a lot of their power. Ryan however, strongly believes in the value of the written word, and has almost perfected the art of creating connection through email. We talk through each part of an email, from the subject line, to the opening lines, the body, and the call to action, and Ryan explains the strategies that he uses to grab the receivers’ attention, establish rapport with them, and ensure that his emails result in a positive reaction. Ryan also has some inspirational words of advice about trusting yourself, and not second guessing what you have to offer!
Key Points From This Episode:
The exciting new chapter that Ryan and his wife have recently embarked upon.
Ryan shares how he accidentally ended up in the world of sales.
When Ryan founded SalesGevity, and how the experience has been.
Why Ryan advocates for a sales people to move away from technology.
Skills that are vital for being proficient in sales.
Examples of email subject lines which will catch the receiver's attention.
The three strategies Ryan utilizes for writing impactful opening lines of emails; geography, commonality, and value.
How Ryan approaches writing the body of an email, and some phrases that he commonly uses.
Ryan shares his thought process around calls to action in emails.
An example of what Ryan sees as a good call to action.
How Ryan builds connection over email.
The importance of being brave enough to trust yourself.
Tweetables:
“Try to get to a “no” as quickly as possible. If you can get it within one phone call or one email, you’re winning.” — @ryanlallier [0:08:04
“The pendulum is swinging back towards less sequence, less technology, more using your noodle and becoming a fine writer and a stronger communicator.” —
View all episodes
By Sales SamuraiEpisode 19: Writing the (ALMOST) PERFECT Sales Email with Ryan Lallier
Like so many salespeople, Ryan Lallier fell into the sales world by accident, and a very happy accident it was! Ryan refers to himself as a sales practitioner, and managed to build a business, SalesGevity, through the peak of the COVID-19 pandemic. We’ve brought him on the show today to share the knowledge that he has accumulated about the value of emails through his many years of experience. Emails are such a fundamental element of sales, but unfortunately, due to the pervasiveness of automated content, they have lost a lot of their power. Ryan however, strongly believes in the value of the written word, and has almost perfected the art of creating connection through email. We talk through each part of an email, from the subject line, to the opening lines, the body, and the call to action, and Ryan explains the strategies that he uses to grab the receivers’ attention, establish rapport with them, and ensure that his emails result in a positive reaction. Ryan also has some inspirational words of advice about trusting yourself, and not second guessing what you have to offer!
Key Points From This Episode:
The exciting new chapter that Ryan and his wife have recently embarked upon.
Ryan shares how he accidentally ended up in the world of sales.
When Ryan founded SalesGevity, and how the experience has been.
Why Ryan advocates for a sales people to move away from technology.
Skills that are vital for being proficient in sales.
Examples of email subject lines which will catch the receiver's attention.
The three strategies Ryan utilizes for writing impactful opening lines of emails; geography, commonality, and value.
How Ryan approaches writing the body of an email, and some phrases that he commonly uses.
Ryan shares his thought process around calls to action in emails.
An example of what Ryan sees as a good call to action.
How Ryan builds connection over email.
The importance of being brave enough to trust yourself.
Tweetables:
“Try to get to a “no” as quickly as possible. If you can get it within one phone call or one email, you’re winning.” — @ryanlallier [0:08:04
“The pendulum is swinging back towards less sequence, less technology, more using your noodle and becoming a fine writer and a stronger communicator.” —