<p>How do you structure a client-winning success story? Is there a secret formula? And wouldn't you like to learn the 'write' way from one of the best B2B case study authors in the business? Well, you're in the right place - because Toronto-based Rachel Sparacio-Foster is bringing the thunder on today's episode, giving you all this and so much more. The B2B Case Study Podcast is co-hosted and produced by Dave Thackeray, of content strategy studio Word And Mouth.</p>

How do you structure a client-winning success story? Is there a secret formula? And wouldn't you like to learn the 'write' way from one of the best B2B case study authors in the business? Well, you're in the right place - because Toronto-based Rachel Sparacio-Foster is bringing the thunder on today's episode, giving you all this and so much more. The B2B Case Study Podcast is co-hosted and produced by Dave Thackeray, of content strategy studio Word And Mouth.

Writing your case study

Frustrated by ever-lengthier sales cycles? Case studies are one of the best ways to get the credibility and sign-off you need to radically reduce time to conversion.

Join B2B copywriting expert Rachel and content strategist Dave for a fun and inspiring journey through case study strategy - from researching, and writing, to publishing and optimising your work.

If you're in business, you need to get into the B2B Case Study Podcast.

The B2B Case Study Podcast is co-hosted by Dave Thackeray and Rachel Sparacio-Foster.

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Frustrated by ever-lengthier sales cycles? Case studies are one of the best ways to get the credibility and sign-off you need to radically reduce time to conversion. Join B2B copywriting expert Rachel and content strategist Dave for a fun and inspiring journey through case study strategy - from researching, and writing, to publishing and optimising your work. If you're in business, you need to get into the B2B Case Study Podcast. The B2B Case Study Podcast is co-hosted by Dave Thackeray and Rachel Sparacio-Foster.

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Writing your case study

Writing your case study