Today, we’re discussing the ins and outs of writing your first book, with Duena Blomstrom, someone I’ve known for a few years in the world of financial technology and banking. Duena’s first book is coming out in April 2018, so I thought it would be a good time to catch up for a chat, to find out what went through her head (other than a few thousand words). We hooked up on Skype, had a great conversation and we came out with a few nuggets of insight and wisdom that I hope you’ll find useful. Music is by Bensound, a track called Jazzy Frenchy.