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Writing Your Make-It-Matter Statement: Part 1 - Start With Your Positioning | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
Yesterday I mentioned the Make-It-Matter Statement has four parts. This is your money statement, what you respond with when someone asks, “So, what do you do?”
The first of the four parts of your Make-It-Matter Statement starts with “I” and then, you add a positioning element, such as “I am a champion for...” or “I guide…” or “I am the Online Course Whisperer…”
Don’t focus on your role; focus on your positioning: how are you best aligned for your target Market to see your genius? That’s why I love the term “I am a champion for…” It automatically puts a word picture in your audience’s minds that you have the strength, positioning, and skill to fight on behalf of someone else in a specific area of life or business.
Whatever positioning term you use, be sure it’s clear, not just clever. If you do come up with a great, sexy term that shows your alignment with your audience, then use that term as long as it's clear what you do.
We’ll jump into part two tomorrow, but for now, focus on what’s the positioning term you want to say to show you’re best aligned with your audience.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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By Keynote Content with Jon CookYesterday I mentioned the Make-It-Matter Statement has four parts. This is your money statement, what you respond with when someone asks, “So, what do you do?”
The first of the four parts of your Make-It-Matter Statement starts with “I” and then, you add a positioning element, such as “I am a champion for...” or “I guide…” or “I am the Online Course Whisperer…”
Don’t focus on your role; focus on your positioning: how are you best aligned for your target Market to see your genius? That’s why I love the term “I am a champion for…” It automatically puts a word picture in your audience’s minds that you have the strength, positioning, and skill to fight on behalf of someone else in a specific area of life or business.
Whatever positioning term you use, be sure it’s clear, not just clever. If you do come up with a great, sexy term that shows your alignment with your audience, then use that term as long as it's clear what you do.
We’ll jump into part two tomorrow, but for now, focus on what’s the positioning term you want to say to show you’re best aligned with your audience.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”