So, we’ve covered the first two parts of our four-part Make-It-Matter Statement. I call part three the “Share Your Superpower” part. What do you uniquely do that seems heroic or magical or extraordinary or just amazes other people in your life, more specifically your target Market? 

We have your first part, the “I”-focused positioning element, such as “I help...” or “I guide…” or “I am a champion of…” Then, we add your second part, mentioning your specific target Market by name, such as female executives or parents with kids under the age of five or mid-level sales reps selling products at least $1,000 in value.

Now, we add the third part, Share Your Superpower of how you serve your audience. As an example, if you create great curriculum for elementary schools, your Make-It-Matter Statement could read, “I serve first- through fourth-grade educators by crafting data-driven, fun, and effective curriculum that students rave about when they get home!”

Whatever your superpower is, be unapologetic in sharing what it is and why it matters. This will start to connect with your audience more because it shows you know why you were given your superpower in the first place.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”