Today is about putting a bow on your Make-It-Matter Statement. Again, this has four parts:

The first part is your “I am…” positioning element, such as “I guide…” or “I am a champion of…” or “I serve…”

The second part is where we mention your specific target Market, such as a female executives or patients with chronic back pain under the age of 50.

Then, we add the third part, Sharing Your Superpower where you say what you do that shows the world that your greatest gift has a purpose and you’re using that purpose to serve your specific target Market.

Now, we end with the fourth part, the part with three simple words that make a profound difference. “So they can _________.”

What’s the primary benefit your audience will experience because of your superpower? Think about what’s keeping them up at night. What can’t they stop thinking about? What do they really want out of life? What does your superpower unlock for their future that they’re excited, maybe even desperate to experience right now?

This fourth part is the catalyst for this entire Make-It-Matter Statement. It doesn’t have to use the exact words “so they can,” but if you’re just getting started writing your statement, it’s helpful to use that term in your first version, “so they can” what?

Follow those four parts and share your new Make-It-Matter Statement on social media. Be sure to tag me at @keynotecontent and I’ll be happy to share my two cents.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”