Whether it’s your about page, a social media profile, or book jacket, your bio is a key piece of marketing that - when done effectively - requires you to go way deeper than just listing achievements. In today’s episode, I touch on the Soul Track, the softer mindset stuff, before we dig into the Strategy Track, the left-brain business stuff, to help you craft your bio. Sprinkled throughout, you’ll hear a few minor “been-there-done-that” rants, important considerations to make before you put pen to paper, a question from a client, and I even share a recent rewrite of a colleague’s bio. Here we go.

Writing your bio is a daunting task that pushes all your ego and confidence buttons. Even if you’ve hired the best copywriter around, they can’t write your bio without a heavy dose of your input. So before you set off on your great bio writing adventure, it'll serve you to know what you're doing in this activity of writing about yourself. 

I’ll address the eternal “do I use first or third person” dilemma, and share my thought process around the choices I made when writing my about page, so you can make decisions about writing yours. As we shift through these do’s and don’ts, you’ll begin to understand the different forms your bio takes depending on where it’s being used.

And as everything makes more sense with real-life examples, you'll hear the answer to a question from our Uplevel Cafe community. A member was recently thrown off guard when asked for a resume, so let's inspect the distinctions between an entrepreneurial bio and a work resume. Spoiler: I've included a response you can use in your business if you get this question a lot.

If you're wondering, "Does everyone else write the perfect bio on the first go?" I've got good news for you - no. No one ever gets this in one shot. To illustrate that, I read the original version of a colleague's bio (with permission, of course) to highlight a common mistake she made and then tell you what we did to fix it.

Listen out for a pro bio-writing tip that’ll help you prevent overwhelm as you get started and an exercise to do before writing that makes the whole process easier. Cheers.

Featured in this Episode

• The Sunday Summit Series – RSVP Now! A live experience to awaken your inner wisdom and boost your productivity. 
• How Not To Behave, from the Wide Awake Album - Listen to the full song on Apple Music  or YouTube Music