In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike and Rapha before launching her own company. But only a year after launch, Bowndling shuttered. Collyn shares with us what it was like to live through a "fast failure," and shares some insights into the development and future of the outdoor womens market.

Wild Rye Radio is brought to you by Wild Rye, makers of design-forward outdoor apparel for women. #playwild