Dow Jone's CCO Kristin Heitmann joins us to discuss how more and more content helps shape the buyer's journey in the B2B space.

WSJ | Barron's Group - Kristin Heitmann

Brand Story Inc. is a TeamWorks Media Podcast.
Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.

Business

Brand Story Inc. is a TeamWorks Media Podcast. Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.

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WSJ | Barron's Group - Kristin Heitmann

WSJ | Barron's Group - Kristin Heitmann