Episode 007:

Seriously? Where the fuck did this all go wrong?

Here we are at the beginning of 2019 and everything we once knew is no more.

It is actually difficult to sit down and try to wrap your mind around what has happened in only 24 months here in California since legalization.

Once you peel away all the logos and branding. Once to strip off the sugar coated perception we all portray on social media. When you sit down and speak with the men and woman behind these brands in this new regulated market.

You hear the truth of the struggle.

You can actually hear the pain of uncertainty.

Is it over for so many cannapreneurs like you and me? Is this really what the landscape of the cannabis industry has become? Is this really an end to an iconic era and culture?

I have no idea what the future holds for this plant, or the industry that surrounds her.

But what I do know, is that I refuse to sit idly back in silence any longer.

What if we said fuck it?

What if we said no more, and together, took back a percentage of our industry?

The time for action is now.

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