We are back! Josh explains category design. Topics include: 

<ul><li>Why category design sometimes gets people so angry. </li><li>Strategy is just thinking before you act. </li><li>And category as a force multiplier for strategy. </li></ul>

Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a>

We are back! Josh explains category design. Topics include: Why category design sometimes gets people so angry. Strategy is just thinking before you act. And category as a force multiplier for strategy. Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

We are back! Josh explains category design. Topics include:&nbsp;

<ul><li>Why category design sometimes gets people so angry.&nbsp;</li><li>Strategy is just thinking before you act.&nbsp;</li><li>And category as a force multiplier for strategy.&nbsp;</li></ul>

Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" rel="noopener noreferrer">categoryfirst.substack.com</a>&nbsp;

WTF is Category Design?

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

Business

Entrepreneurship

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Marketing

Design

Management

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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WTF is Category Design?

WTF is Category Design?