From PPC and CRM to KPIs and CRO, marketers love their acronyms. But here’s one acronym you might not be familiar with: WCAG, also known as Web Content Accessibility Guidelines. Like the name implies, WCAG is a step-by-step set of technical requirements allow your website accessible to everyone, including those with disabilities. In other words, if your brand has a website or an app, then the rules of WCAG affect you. In this episode, we’ll discuss the impact of WCAG, the basic principles of online accessibility, its design implications and more.