Welcome to season 2 of Freelance Gems! I'm your host, Isabel, web designer and founder of Squarespace template shop, Opal Templates.

Today we're talking with my friend Brian, a conversion optimization expert and analytics strategist, to learn WTF website strategy actually is, what it looks like for freelancers and why it's so important. 

Connect with Brian:

Brian's free landing page audit course! 

Brian's website

Connect with Isabel & Opal Templates:

Shop templates

Connect on Instagram!