In this powerful episode of WTF Was I Waiting For?, hosts Erica and Meegan dive into the deep-rooted media messages that shape how women see themselves—and how those beliefs might be holding female entrepreneurs back from scaling their businesses. Whether you’re building a personal brand, trying to grow your small business, or looking to increase your confidence as a woman in business, this conversation unpacks the subconscious blocks that keep women playing small. You’ll walk away with actionable insights to overcome limiting beliefs, take bold steps in your life and business journey, and finally show up as the powerhouse entrepreneur you were meant to be.

Perfect for: Women entrepreneurs, small business owners, coaches, creatives, and any woman ready to stop waiting and start scaling.

Wicked Sales Warriors Program - https://onlinecourses.wickedathena.com/wicked-warriors

We’ll show you how to pitch in a way that actually connects, overcome objections like a pro, and navigate the real fears behind your clients’ “no”—so you can start closing more deals and making more money, without selling your soul.

In just three years, Lisa Blaisdell walked away from everything that once defined her — a decades-long career, a 20+ year marriage, and the hometown she’d always known. People questioned her choices. She made them anyway.

Follow Lisa and download her free journal at https://www.lisablaisdell.com/.

When Kara Hammes couldn’t find the kind of vacation rental experience she was dreaming about, she didn’t wait around — she built it herself.

Follow Kara on Instagram: https://www.instagram.com/bcbarnburner and https://www.instagram.com/tanglewood.hideaway

Websites: https://www.bcbarnburner.com/ and https://www.tanglewoodhideaway.com/

In this very first episode, meet your hosts Erica and Meegan of Wicked Athena—the unapologetic forces behind WTF Was I Waiting For? They’re pulling back the curtain on their own “f*ck it” moments: the bold leaps, personal pivots, and soul-altering decisions that reshaped their lives forever. They’re sharing why this podcast was born, why women are done playing small, and why the world needs more stories of women trusting their gut, owning their power, and making moves that change everything. Consider this your permission slip to go big.