There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work.

But there's a gap in the podcast world.

Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process.

You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun.