Hema Reddy is the Founder and CEO of Crafty Counter, a food company that specializes in nutrient-dense food that also is pleasing to the taste buds. Their flagship product, Wunder Nuggets, provides a well-balanced meal contained in every serving. Crafty Counter is designed to help flexitarian families have better choices so that they can help long term health and still have a positive impact on our planet.

Join G. Steven Cleere as he is joined by Hema to talk about flexitarianism, Hema’s Food Startups Podcast, and what is coming next for the Crafty Counter Line.

 

Here’s a glimpse of what you’ll learn: 

[2:36] Background on Hema and the origins of Crafty Counter

[8:44] The longevity of Flexitarianism

[11:20] Challenges Hema had starting a commercial kitchen

[16:40] Selling in the frozen section versus the fresh section

[21:51] Marketing strategy for Crafty Counter

[28:13] Upcoming products that Hema is planning to add to the line

[32:08] The unique relationship children have with food

[36:48] Wunder Nuggets don’t need a dipping sauce

[37:42] Hema’s experience on the Food Startups Podcast

[40:29] Advice for developing brands

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  Resources Mentioned in this episode

Crafty Counter

Food Startups Podcast

LinkedIn for Hema

  Connect with Steve

Kitchen2Shelf 

About Me

NexxtLevel Marketing

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Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.